Know This Before Buying Shanshan Brand Management Co., Ltd. (HKG:1749) For Its Dividend – Simply Wall St

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Dividends can be underrated but they form a large part of investment returns, playing an important role in compounding returns in the long run. Recently, Shanshan Brand Management Co., Ltd. (HKG:1749) has started paying dividends to shareholders. Today it yields 4.7%. Does Shanshan Brand Management tick all the boxes of a great dividend stock? Below, I’ll take you through my analysis.

See our latest analysis for Shanshan Brand Management

5 checks you should do on a dividend stock

When assessing a stock as a potential addition to my dividend Portfolio, I look at these five areas:

  • Is its annual yield among the top 25% of dividend-paying companies?
  • Has its dividend been stable over the past (i.e. no missed payments or significant payout cuts)?
  • Has dividend per share risen in the past couple of years?
  • Does earnings amply cover its dividend payments?
  • Will it be able to continue to payout at the current rate in the future?

SEHK:1749 Historical Dividend Yield, April 9th 2019

How does Shanshan Brand Management fare?

The current trailing twelve-month payout ratio for the stock is 19%, meaning the dividend is sufficiently covered by earnings. Furthermore, analysts have not forecasted a dividends per share for the future, which makes it hard to determine the yield shareholders should expect, and whether the current payout is sustainable, moving forward.

If you want to dive deeper into the sustainability of a certain payout ratio, you may wish to consider the cash flow of the business. Companies with strong cash flow can sustain a higher payout ratio, while companies with weaker cash flow generally cannot.

If dividend is a key criteria in your investment consideration, then you need to make sure the dividend stock you’re eyeing out is reliable in its payments. The reality is that it is too early to consider Shanshan Brand Management as a dividend investment. Last year was the company’s first dividend payment, so it is certainly early days. The standard practice for reliable payers is to look for 10 or so years of track record.

Compared to its peers, Shanshan Brand Management has a yield of 4.7%, which is high for Luxury stocks but still below the market’s top dividend payers.

Next Steps:

Now you know to keep in mind the reason why investors should be careful investing in Shanshan Brand Management for the dividend. On the other hand, if you are not strictly just a dividend investor, the stock could still be offering some interesting investment opportunities. Given that this is purely a dividend analysis, you should always research extensively before deciding whether or not a stock is an appropriate investment for you. I always recommend analysing the company’s fundamentals and underlying business before making an investment decision. Below, I’ve compiled three pertinent factors you should further examine:

  1. Future Outlook: What are well-informed industry analysts predicting for 1749’s future growth? Take a look at our free research report of analyst consensus for 1749’s outlook.
  2. Historical Performance: What has 1749’s returns been like over the past? Go into more detail in the past track record analysis and take a look at the free visual representations of our analysis for more clarity.
  3. Dividend Rockstars: Are there better dividend payers with stronger fundamentals out there? Check out our free list of these great stocks here.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. Thank you for reading.

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