FG Strengthening APCON To Attract Investments, Says Minister

Minister of Information and Culture, Alhaji Lai Mohammed, announced this in Epe, Lagos State, at the 49th Annual General Meeting of the Association of Advertising Agencies of Nigeria (AAAN).?
In his paper, entitled: ‘The New World Order: Digital Transformation in Communication’, the minister said advertising and brand marketing are prime examples of sectors where consumer data is critical; hence, the need to leverage technology for direct engagement with the audiences.?
He said, in a world rapidly changing in its dynamics of opportunity and risks, talking directly with consumers in a data-enabled environment has taken brands and entrepreneurs closer to their consumers more than ever before.?
Mohammed said the realization of the power of technology in brand communication necessitated the setting up of the Ministerial Task Team on Audience Measurement System to give a legal and constitutional framework to a national, systemic, accountable, and data-driven understanding of the impact of communication on consumer behavior.?

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