Phygital, the new language of investing!

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Markets witnessed a bull run during the recent pandemic, which led to a sharp uptake in retail participation in equities as millions of novice investors started putting their money into stocks. In 2022, the total number of Demat accounts in the country crossed the staggering 100 million mark. Interestingly, this figure denoting equity investors includes a large number of millennials who made their foray into equity markets with largely self-directed investing.

The reasons for this were many. Young investors, many of them absolute beginners at stock trading, had more time at hand owing to hybrid work set-ups and lockdowns. Furthermore, the plethora of low-cost investment apps that emerged with all the disruption in the FinTech space, opened up a new alternative avenue to make some quick money for this tech-savvy generation. Anyone could open a trading account and start investing – all you needed was a smart device and internet connectivity.

But, as markets are witnessing some correction, this DIY approach to investing in equities is no longer relevant anymore due to market correction and millennials have realised the need of professional help to manage their portfolios & seek guidance on the right entry/ exit timings.

Why choose a full-service broker?

Investing into stocks requires the right skillset and a lot of research. So, having a personalised financial advisor can ensure that your investments are aligned with your financial goals and risk profile.

You can have a face to face conversation with an expert to discuss your overall financial objectives – both short-term and long-term – and decide where to invest in alignment with those or opt for goal-based investing. So, in effect, you get an investment partner that offers many more options when you sign up for a Demat account with them, not just a platform to trade and provide statistics and figures.

Motilal Oswal is one such leading Full-service Broker in the market with its 35 years of experience in equities and award-winning advisory that helps customers invest with credible research, stock recommendations and assistance through outlets as well as a fully-equipped website, apps and other innovative value-led services. Motilal Oswal has been firm on a commission fee structure as they add a lot of value than just a trading platform.

Experience Phygital model

A new ‘Phygital’ model of investing is gaining popularity where you can experience the best of both worlds – Physical and Digital. In keeping with the trend, Motilal Oswal offers Phygital services where the comfort of a physical advisory approach meets the advanced features offered by a digital one. Every Demat account opened is also assigned a dedicated personal advisor who will manage one’s portfolio and offer investment advice at no extra charge. Click here to know more about our Phygital offerings.

In addition to Motilal Oswal’s massive network of 5,300 centres located across more than 550 cities, you also get free access to AI-based tools and recommendations which you can access through the app. And, for times when the internet bandwidth is low or you need personalised service, just call the advisor or walk into your closest branch for speedy redressal of your queries.

The teams at Motilal Oswal help to curate a personalised stock portfolio for you depending upon your risk profile and financial goals. This can be done by choosing from Multiple AI-based portfolios or asking a financial advisor to design a personalised portfolio for you. To make sure your investments are on the right track, especially with developments in the economy impacting the markets, MOSFL also offers Portfolio Analysis services to Demat account holders where you can get Free AI-based portfolio scoring on your account and a risk profile-based portfolio creation.

Hence the right Investment partner can help you make a much more informed decision.

Disclaimer: This article is a promotional feature and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same. The content may be for information and awareness purposes and does not constitute financial advice.

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