Polymarket will provide real-time prediction market data on a variety of Dow Jones’ digital platforms, including The Wall Street Journal, Barron’s, MarketWatch, and Investor’s Business Daily.
Photo By – Reuters. The Dow Jones news ticker is seen above Times Square in New York. REUTERS/Shannon Stapleton (UNITED STATES)
A popular and growing prediction market company is about to receive an influx of exposure in the financial world.
The Wall Street Journal’s parent company, Dow Jones, announced an exclusive prediction market partnership with Polymarket on Wednesday.
Key Takeaways
- Polymarket will provide real-time prediction market data on a variety of Dow Jones’ digital platforms.
- The trading exchange’s founder, Shayne Coplan, says the partnership combines “journalistic insight with real-time market probabilities.”
- The new deal adds to a growing list of Polymarket partnerships.
One of the largest global trading exchanges will provide real-time data on its markets across several platforms, including The Wall Street Journal (WSJ), Barron’s, MarketWatch, and Investor’s Business Daily.
“We’re making prediction markets data accessible to our users, because it’s a rapidly growing source of real-time insight into collective beliefs about future events,” said Almar Latour, CEO of Dow Jones and publisher of The Wall Street Journal. “Our mission is to help people make decisions by offering them reliable news, data, and analysis. In partnering with Polymarket, we aim to help consumers better interpret market sentiment and assess risk alongside traditional financial indicators.”
Polymarket also has media deals with Yahoo Finance, Google, and social media site X.
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Market exposure
Polymarket’s data will be featured throughout the digital products and in select print placements. The prediction platform plans to provide Dow Jones’ media arm with “greater visibility into prediction market signals across a range of economic, political, and cultural topics” to help readers understand and assess those markets.
“The Dow Jones group, including The Wall Street Journal, are setting a new standard for accessible, data-driven information to inform their readers,” said Shayne Coplan, founder and CEO of Polymarket. “As Polymarket continues to expand, our prediction market data is increasingly relied upon for reliable, transparent, and accurate information. This partnership combines journalistic insight with real-time market probabilities – including the most-watched business news like public company earnings reports – to create a truly comprehensive news experience for readers.”
Polymarket offers users the ability to purchase event contracts on a variety of topics and categories, many of which relate to WSJ’s content. Polymarket also runs sports event contracts on the NFL, NBA, NHL, college football, and college basketball in the U.S.
Quickly rising
This partnership gives Polymarket high visibility at a time when the prediction market platform is taking off in the U.S. The company relaunched in the country in late 2025 following a three-year hiatus due to regulatory issues with the Commodity Futures Trading Commission.
Polymarket, a cryptocurrency-based exchange founded in 2020, acquired federally regulated derivatives exchange and clearinghouse QCEX for $112 million in July to obtain market reaccess.
The prediction platform began a soft, slow launch in early December 2025 and is currently ranked No. 1 on Apple’s top free sports apps, ahead of Underdog, PrizePicks, DraftKings, and FanDuel.
This media deal with Dow Jones mirrors prediction market competitor Kalshi’s deal with CNN. Along with Kalshi, Polymarket formed a U.S. marketing partnership with the NHL in October, followed by an integrated technology and promotional agreement with the UFC in November.