Apple Inc. AAPL has unveiled a video featuring Nick Mohammed and released a new set of “education resources” to “help users take control of their data.”
What Happened: In this approximately six-minute video titled “A Day in the Life of an Average Person’s Data,” Nick can be seen going about his “average” day with an Apple specialist.
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“Every day, people go about their daily lives unaware their data is harvested and used to track them. But now, they have a choice,” says the specialist at the video’s opening, adding, “Because, with iPhone, privacy is built in from the beginning.”
At the time of writing, the video had garnered more than 1.3 million views.
Watch the video here:
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The Tim Cook-led company also released “a new set of educational resources,” saying that beginning Jan. 28, a new Today at Apple session will explore features such as Mail Privacy Protection, Safety Check, Location Services and passkeys.
Why It’s Important: Apple has, in the past, been accused of tracking users’ data without permission.
In November, security experts from Mysk stated that the tech giant’s claims that the data collected data collected don’t personally identify users is inaccurate.
The researchers previously alleged that detailed user information is sent to Apple from the App Store, Apple Music, Apple TV and other apps even when iPhone Analytics is switched off.
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